SEO Vs PPC - Which Search Marketing Method Is Better For Your Business?

Traffic is what keeps a website running. A large number of sessions or users visiting your website mean a small number of your potential customers who are going to pay you to use your products or services. Therefore, having heavy traffic on your site will lead to the success of your business. What is SEO: Grow your Organic Traffic SEO is a set of practices that help you get quality and quantity of traffic to your website by ranking well on various organic SERPs (search engine result pages). When to Use SEO? · Higher ROI Who wouldn't want a big return on a small investment? In fact, isn't this the same line that many bankers and investment professionals use on potential clients? SEO is also highly lucrative because you don't have to pay for each keyword you want to rank for (unlike PPC). You must simply optimize your website while keeping all the necessary algorithms and guidelines in mind. · Co...