SEO Vs PPC - Which Search Marketing Method Is Better For Your Business?

 

Traffic is what keeps a website running. A large number of sessions or users visiting your website mean a small number of your potential customers who are going to pay you to use your products or services. Therefore, having heavy traffic on your site will lead to the success of your business.

What is SEO: Grow your Organic Traffic

SEO is a set of practices that help you get quality and quantity of traffic to your website by ranking well on various organic SERPs (search engine result pages).

When to Use SEO?

·       Higher ROI

Who wouldn't want a big return on a small investment? In fact, isn't this the same line that many bankers and investment professionals use on potential clients? SEO is also highly lucrative because you don't have to pay for each keyword you want to rank for (unlike PPC). You must simply optimize your website while keeping all the necessary algorithms and guidelines in mind.

·       Cost

SEO is highly cost-effective, can increase your brand awareness, and bring you relevant traffic as compared to other digital marketing strategies.

·       Awareness

Once you reach the top five positions for your keywords, you get a lot of visibility or exposure compared to other campaigns.

·       Sustainability

This is the best part of SEO - you’re ranking remains for some time even if you stop any SEO effort unlike with paid marketing.

What is PPC: Niche Targeted Visibility

PPC (pay-per-click) is a type of search marketing where an advertiser pays a fee whenever a user clicks on their ad which is placed at the top of organic search results on SERPs. In simple words, it is the buying of user visits, which is the exact opposite of earning them (Organic/SEO).

When to Use PPC?

·       Brand Impression

Spending on Google Ads can help increase brand presence/recall in the user's mind as your ad appears above the fold.

·       Targeting

You can target your ads to a specific group of users based on date, time, location, and any kind of demographic data.

·       Quick Visibility

PPC provides instant visibility as compared to SEO. Ranking for a keyword can take some time - PPC, however, can quickly increase your visibility at a reasonable cost.

·       Cost

As you will have to pay per click for each keyword you want to target, the cost is going to be higher than SEO. However, we need to understand here that the visibility you are going to get is much faster than SEO.

Difference Between SEO and PPC.

While there are many differences between organic SEO and PPC, there are three major ones that you should be aware of.

·       The Placement in the search engine results page

PPC ads are always placed above the fold areas at the top of the SERP. In comparison, organic SEO results are less than those of paid ads. The first few positions on the SERP are devoted to paid ads, while organic results occupy the rest of the positions on the page.

·       The Placement Cost

In paid search, the business has to pay for each ad placed on SERP. On the other hand, organic SEO is relatively free. The ranking achieved by content in SERP is organic. In a sense, search engines provide these based on the value they provide to customers.

·       Amount of space occupied in SERP

Paid ads occupy prime real estate on the SERP because they appear at the top of the page and are the first things users see on the page. However, the amount of space occupied by organic results is much more than this, and it also provides comprehensive information in the form of maps, snippets, FAQs and more.

Which is better for my business – SEO VS PPC?

Choosing between SEO and PPC should largely depend on your business goals, growth plans, and other marketing strategies.

 

If you want to see instant clicks, conversions, and targeted marketing, you should choose paid search. Similarly, if you are looking at long-term goals like improving brand credibility, performance, and scalability within a budget, then organic SEO should be on your priority list. However, experts agree that instead of running these two strategies in parallel, you should find a way to bring these two strategies together to benefit your business.

SEO or PPC

When you're choosing between organic SEO vs PPC, it's important to remember that these are two different strategies working towards the same goal.

Since both strategies offer multiple benefits, it is always better to combine these two strategies to leverage their potential.

·       SEO will help you achieve long-term marketing goals.

·       PPC will help you achieve your immediate short-term goals.

SEO and PPC

We suggest you bring your SEO and PPC teams together and create a combined strategy that can work towards a common goal.

·       Extract keyword and conversion data from PPC and incorporate it into your organic SEO.

·       When you buy paid ads for high-performing keywords and optimize your organic content for the same, you get more chances to appear at the top of SERPs.

·       In combination with SEO, PPC allows you to remarket your products and services to people who have previously visited your website but not made a purchase.

Conclusion- SEO and PPC both have their own unique advantages and drawbacks, making it essential to analyze and evaluate your business needs before choosing either method. While SEO provides a long-term, cost-effective solution with a high return on investment, PPC provides a faster way to drive targeted traffic and boost sales. It's important to remember that the right choice depends on your goals, budget, and resources. For optimal results, consider combining both methods to leverage the strengths of each and create a more robust search marketing strategy that will drive continued growth for your business. For more information visit our website digijaguars.