How to Improve Your Local SEO and Boost Your Rankings?

 As a small or local business, it can be difficult to compete with the big brands when it comes to being found on Google searches. Target the keywords you want to rank for. Getting to the top of search engine results pages (SERPs) to drive traffic and click-throughs can be tough for larger businesses (with bigger budgets). But, there is a way!

Local search engine optimization (SEO) can help make your business more visible in search results on Google. For example, if you are a restaurant, barber, or hotel, local SEO can be your way of getting online to increase bookings and sales.

What is Local SEO?

When you use SEO, the aim is to improve your website so that it moves up the search rankings and gets found by your target audience. With local SEO it's all about using local words or keywords so that you can appear in front of people searching for a service or product in your area or locality.

Why Local SEO is Important?

Local SEO can help your business climb Google's search rankings by attracting more people looking for your service. You can also use Google My Business (now called Google Business Profile), which is a directory that gives you local searches and a way to display business information on Google Maps. You must be wondering what type of business requires local SEO. The answer is any business in the local area that has contact with customers. It is not just about increasing sales or revenue. You can use local SEO to build brand awareness or provide information (or solutions) that provide value.

How Do You Improve Your Local SEO?

Once you have done a local SEO audit, you should get a good overview of your website. Not only will you have identified areas for improvement, but there will also be areas where you can excel and take advantage of this in the next phase.

It's a long game when it comes to local SEO for small businesses, so expect the process to take some time to bear fruit, but don't do it and give up. SEO requires constantly monitoring performance and making changes to maintain and improve your SERP rankings.

Understand Local SEO Ranking Factors.

Certain ranking signals can determine how your business will appear on the SERPs. For local SEO, those signals include.

·       Location or proximity to your business

The area someone searches for is a ranking factor for your business to appear in their feed. If they don't type in a space, Google will calculate based on the information your business provides across channels (such as website, social media, TripAdvisor, etc.). Always include a physical address on your website. If your company still needs a physical address, customize your website and landing pages by including your location in page titles and body copy.

·       Online Reviews & Ratings

If you don't have a lot of positive reviews (or need to manage less favorable online reviews), reach out to your customers to see if they follow you on Google, Facebook, or Trust Pilot to build your credibility and social proof Will like you follow or not Can Follow Up But Will Leave One Customer loyalty schemes are a great way to build relationships and get customer reviews. You can always give someone a free gift if they leave one out - eg. If you're a nail salon, offer a free manicure. Email marketing can help you do this by reaching out to loyal customers.

·       Number of quality backlinks

Backlinks from reputable and relevant companies are preferred by Google. It's about quality, not quantity. Check out '9 Best Practices for Generating Backlinks to Your Website' to learn more.

Conclusion- Improving your local SEO can be a daunting task. However, with the right strategies and techniques, you can boost your rankings and increase your visibility on search engines. To get started, target the keywords you want to rank for, create helpful and relevant content for your target audience, and use local SEO tools to optimize your website. With a little effort and dedication, you can build a strong local SEO presence and reach more potential customers online. For more information visit our website digijaguars.

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